Home Business Magazine’s editorial content speaks to the entire home business market.
Marketing and Sales: Whether a start-up or a business veteran, each issue of Home Business Magazine provides innovative and proven techniques to maximize our readers marketing and sales efforts. HBM addresses advertising creative that sells, customer communications, Internet marketing techniques, direct marketing, publicity, networking, negotiating, and selling tactics.
The Home Office: It takes significant planning to maximize productivity in a home office environment. Determining the best way to utilize space, setting up an office, projecting a "big business" image, minimizing overhead, selecting equipment and supplies, IT and networking, communication technology, computers and software, working smarter, and finding the balance between your home office and home life are covered in HBM.
Money Corner: A solid financial foundation is required for start-up and long-term business viability. Raising venture and business capital, obtaining financing, accepting all forms of payment, setting prices, tax planning, credit management, handling collections…these subjects are covered in HBM's Money Corner.
Businesses and Opportunities: From self-evaluation of your current business, reinvigorating a long-term business, and surviving a business setback to choosing a business and structure that will provide start-up success, HBM showcases the trends and opportunities that will provide our readers with the roadmap to financial achievement. Articles cover business start-up and growth and special business subject areas.
Telecommuters' Corner: Recognizing the growth in telecommuting and working remotely, HBM devotes special coverage to the needs of teleworkers with our special Telecommuters' Corner. This section provides an additional link with home office products and services advertising.
News and Reviews: Important items hot off the newsstand including home business news, legislative issues, health tips, economic news, and industry studies along with online business courses, new product reviews, and book reviews.
Celebrity Interviews: Each issue HBM features an interview with a celebrity or well-known personality. They all have wisdom to share with HBM Readers, on how to better operate a business, achieve more business success, work smarter, and improve oneself.
Feature articles include: 150+ Best Recession Businesses, Home-Based Success, Sales and Productivity Tune-Up, The Millionaires Working Next Door, Start-Up Guide for a Home-Based Business, 150+ Service Businesses. Since 1994, Home Business Magazine has been the essential journal for home-based entrepreneurs.
