Smart Life: Specialist for Nutraceuticals.
The Smart Life Company is a young Brazilian operation and was founded in 2006 by European entrepreneurs. Inspiration for the business idea was the current trend of merging food and pharmaceutical products in new categories, the so-called Functional Foods or Nutraceuticals. New market trends in Europe, North America and Asia are the drivers of this development.
The Smart Life Company wants to provide novel solutions for all those people who want to enjoy their lives more intensively and also want to better manage their lifecycle – 24 hours a day.
The value proposition of Smart Life aims at developing and implementing an innovative product line of Nutraceuticals in Brazil, one of the biggest consumer goods markets in the world. The product line will accompany and simplify our customer’s lifestyles, in any place, at any given time and according to their individual needs. The message of Smart Life is straight forward: “Live your life to its full potential!”
The Smart Life Company believes in the increasing willingness of healthy adults to consume legal and safe Functional Foods to enhance their individual performance and daily well-being. The Company is convinced that the consumption of these new categories quickly becomes part of our customer’s lifestyles and our products will be quickly accepted in the Brazilian consumer market. The first product line of Smart Life is called Smartcaps und has been launched at the end of 2008. The brand Smartcaps is the first product in Brazil that has been registered in the new category “Lifestyle”.
